The Top Principles of Writing for the Internet
Today, everyone can get a job and writing is a requirement for most of them. No, you do not have to write with a pen and paper, but yes, you do need to create text. Every site online has some texts, right? Somebody had to create those texts or in other words, articles and pages. A content writer, or writer in general, has to abide by some rules if they want their site to succeed, right? Does that mean lots of keywords, like PA Lottery, for example? Yes and no, keywords are just a part of online writing which countless people use the wrong way. Here are the top principles of writing for the internet.
Write for the Readers
If you keep using and misusing keywords, your text will end up looking like an abomination. That is something you do not want for even if you get readers to your page, they will immediately turn back due to the obvious misuse of keywords. You must make your article natural and a genuine one, while adding a keyword here and there.
Introductions and Conclusions
People love to read both, and while some often skip the introductions to read the conclusions, they still like to see what is said at the start and end of an article. Avoid super clickbait titles and turn to something concrete and simple. The simpler the sentences, the better. You do not have to go over the hill and through caves to explain to someone that the weather might be bad in a couple of hours when you can simply tell them so, or even show them an application. The same could be said of introductions and conclusions. They should be straight to the point, without wasting time on flowery language and word count.
Highlights are Necessary
Given that most people do not really enjoy reading, especially online articles, they tend to spend their time looking for the information they require. It should be in your best interest to help them find it, by using highlights. Highlights often point to what is important in an article and you should use them frequently if you want to divert the attention of your readers to something. This keeps them interested and is definitely going to earn you a recommendation.
Short Paragraphs – Short Requires Less Attention
Keep your paragraphs short to keep the attention of your readers on the article. It is great to place it in the middle of the article to break the cycle, thus refreshing your readers’ attention.
Stick to the Facts – Avoid “you wouldn’t believe what happened next” Titles and Subtitles
Facts often command experience and trustworthiness. If you use superstitious terms and various colloquialisms to relay information to your readers, they will most likely not want to spend time reading your texts. People do not really enjoy clickbait titles and texts, especially when the information inside boils down to “she had lemons and water and made lemonade”.
Stick to these essentials, and you should be on your way to becoming a better online writer.